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About the project
Brief: To create a range of uber-cool Pepsi merchandise that aligns with the art deco and modern interior style of PVR Cinemas.
Outcome: The distribution of exclusive merchandise to influencers resulted in heightened awareness for the redesigned PVR cinemas and strengthened the partnership, maximizing the impact of the launch.
Client: Pepsi
Region: AMESA
Duration: 2.5month
Caffeine Intake: 65 cups

Highlights
Fostered partnership with largest movie theatre chain- PVR Cinemas.

The thought
Where the world of entertainment converges with Pepsi Swag.

The Design
The art deco aesthetic highlights the iconic Pepsi Blue swag merchandise with stylish accents.

All Content © 2024 by Gargi Deoghare
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