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About the project
Brief: An interactive digital campaign celebrating the everyday heroes working to deliver joy through a pandemic.
Outcome: The Lay's Heartwork campaign created unprecedented excitement and interaction on social media, transforming into a viral sensation.
Client: PepsiCo Lay's
Region: AMESA
Duration: 1 month
Caffeine Intake: 30 cups


99.7%
positive consumer sentiments
Highlights
50,00,000
million impressions achieved through collaboration with leading brands

Need of the hour
Positivity
Support
Gratitude


70,000
conversations ignited through influencer partnerships
Lay’s Heartwork becomes a viral sensation.

The thought:
Celebrating the everyday heroes working to deliver joy through a pandemic.
All Content © 2024 by Gargi Deoghare
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